As we first reported a few months ago, while the shuttered Lucky Penny site at 2670 Geary Boulevard is only zoned for moderate density and building up to 80 feet in height, the compliant plans for a seven-story building to rise on the site, with 21 apartments over three stories of office space and a subterranean garage for 57 cars, had been kicked to the curb and non-compliant plans for an eight-story building, with 98 residential units over a ground floor retail space and an underground garage for 36 cars, were being drawn.

But those plans have now been kicked to the curb as well.

And next month, SoMa Development Partners will seek approval for a 10-story building to rise up to 105 feet in height across the site, with 121 apartments over 2,200-square-feet of retail space at the corner of Geary and Masonic and a garage for 7 cars as designed by RG-Architecture and freshly rendered below.

As we first reported as well, the project team is planning to leverage the new HOME-SF program (we first revealed) in order to build beyond what’s zoned. And as such, 30 percent of the new units (36) would be offered at “affordable” below market rates.

We’ll keep you posted and plugged-in.